Interactive & Technology

DHO YEE CHUNG

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ALINK, 2022
Branding / Package /  Brand Applications / Social  Media Assets Founded in 1904 by Viennese diamond designer Adolph Link, ALINK is a luxury fine jewelry brand that sought to revive its legacy of brilliance. Embracing the motto "see more diamonds and less metal," we aimed to reconnect the brand with its roots and honor their legacy of being reputable connoisseurs of craftsmanship and expertise in jewelry making.

We reimagined the logo and typography to reflect their classic heritage while harmoniously introducing a contemporary feel to exude timeless elegance. We chose F37 Caslon as the primary typeface. We paired it with Dia to create a look reminiscent of fashion editorial design, positioning the brand at the intersection of fashion and jewelry. We chose not to over-exalt the identity, believing that ALINK’s “less design, more diamonds” motto should be reflected in the branding.













Credit: Saleah Agency