Rockaway Beach, 2014
Environmental Design


When Hurricane Sandy devastated New York in 2012, Rockaway Beach in Queens lost much of its iconic boardwalk. Our creative team has created graphics for the new boardwalk.

The typography announces the beach in letters that are each 100 to 150 feet wide and almost 50 feet tall, and together span nearly a mile. The massive scale of the boardwalk typography was inspired by the immense size of Rockaway Beach, which stretches for 5.5 miles, and its proximity to John F. Kennedy International Airport. The word “Rockaway” can be seen by jets flying overhead.











Credit: Pentagram Design