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© 2024 Dho Yee Chung
American Institute of Graphic Arts DEC Community
Visual Essay, Mixed Media
In my prospective writing, I will discuss Fiverr’s unethical systems of control imposed on designers’ creativity and authorship over their work. Its cheap pricing model is threatening the autonomy of the graphic design industry; its market system values quantity and speed over quality and originality. It undermines the ethos of numerous graphic designers who dedicate their time, knowledge, and passion for well-thought-out design. Furthermore, its platform doesn’t support building trustworthy communication between designers and clients that is essential in the design process. I intend to elaborate my arguments by examining Fiverr's systematic structure and works created by its freelance designers.
The digital transformation of the graphic design market is reshaping its infrastructure. According to the study of a global business intelligence company, IBISWorld, a rising number of graphic designers are going freelance following the pandemic. In order to prepare designers for the digital future, it is crucial to evaluate the current working condition and implement changes to improve the welfare and the market system of new platforms. Furthermore, a partial backbone of Fiverr’s workforce is young novice designers who just stepped out of college. It causes devaluation of graphic design education and loss of motivation when they face the horrifying reality of competing with untrained practitioners and technicians for limited compensation. I expect my writing to open up opportunities for a proper debate on the digital transformation of the graphic design market and suggest possible solutions to secure sustainable growth of the industry.
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